Sunday, March 4, 2012

EAT CAKE It's not what you THINK...

It's a BRANDING thing and OH, how SWEET it can be...

What’s in a NAME?


I have always been a person that LOVES words and names; the meaning of words and names of people and places are very important to me, to all of us. It’s a way of expressing one’s self, telling a story or referencing back to something or someone we enjoyed or didn’t want to forget; like a person we met, a place we have visited, a restaurant or a store we enjoyed or an experience we had. From a business and branding point of view, it’s important because we want it to represent or invoke very quickly what one might hope to find or experience from something we were very passionate about they we invested in it personally to share with others.

Take these things into consideration:


When choosing a NAME for your business or an event you put on for a group of people; you want to create a complete picture of who you are and what you do. In the case of an event, what the event represents, and what one that may attend might get out of being there. How do you do that? Two words-continuity and uniformity… That means your website needs to match or compliment your blog, which needs to match your Facebook page and so forth… This one step alone can make a HUGE difference in how your company or event is perceived. The logo, the colors, the font, the tagline, the background you choose is very important; it should represent very clearly, who you are and what you, your business or event is about. Make it STAND out! You only get ONE chance to make a first IMPRESSION, so make it count. The logo should be clean, crisp and represent the name. The colors you chose should compliment each other and be easy on the eyes so that it draws you into the content or the message not distract from it. The font needs to be readable. The background not too busy or cluttered; it should fit nicely and simply be an accent of what you have going on that does not take away from what you have created in the overall look of your BRAND.

Most importantly…

Before you get started, do your homework. Research and view what others have created to make their businesses stand out and their customers/clients take notice. Really get to know your “target market” and “your audience” because that is what matters most. No matter how passionate you might be about your venture, or how good the concept, artwork, the design or the message is, if it’s not APPEALING to the CUSTOMER chances are it will not work. Make it about them; what they want and it will naturally DRAW them in; I almost guarantee it, but it will require hard work and follow through on your part. Do what you LOVE and LOVE what you do. After all, it’s your PASSION and you want others to ENJOY it, right?
That’s my “TWO CENTS” on the subject of BRANDING for what it’s worth.

Cinderella CHATS